The number of online shoppers has increased drastically. People prefer to make purchases online rather than going to a physical store. It has also become much easier to launch an online store and therefore the eCommerce marketplace is getting crowded. You need to take some extra care to keep up with the competition.
Check out some of the things that you can do for better product page optimization.
1. Optimize the Page with a Proper meta title and description
Meta title and descriptions are the first things that a customer will see when they find your website on google searches, so it is important to make the meta tags interesting.
Include the name of the product along with the model for better customer understanding.
2. Add a FAQ Section
Customers will be having many doubts regarding the product displayed on your website. So create a FAQ Section with the most commonly asked questions and provide them with proper answers. This also helps to increase the trustworthiness of your online store.
3. Display customer reviews and ratings
Customers always look for product reviews and ratings on an Online Store, that’s what makes the products genuine. Studies say that 60% of customers make purchases if they are on product pages that have reviews and ratings.
4. Add High-Quality Videos and Images
Accompany your product pages with quality product images and videos. The customers should be able to view crystal clear images of the products that they are looking to buy. Also, add a 360-degree view of products for better detailing. Product pages that have low-quality images are never preferable and the customers tend to leave such sites quickly.
5. Make the pages load faster
Loading time is an important factor in E-Commerce websites. Make sure that your website is always fast loading, there are many things that can be done to achieve this like reducing the image and video sizes, minimizing codes, etc. Contact Experts in Shopify for all Shopify Development services in Dubai.
6. Add Product Structured Data
Structured Data or Schema tell the search engine about your page, its contents, etc. So it is recommended to add Product Structured data on all pages. This data includes different details like product name, brand, price and more.
7. Display a call-to-action
Another method that can help you in boosting customer conversion is by adding a call-to-action button on your pages. Including actions like “add to cart”, and “buy now” can give you better results.
Contact Experts in Shopify, the leading E-Commerce Development company in Dubai, UAE for all of your E-Commerce-related tasks. We are a team of experts specialized mainly in Shopify Development Services. We can build you a tailor-made online store that can take your brand value to the next level. Contact us now for knowing more details.