CASE STUDY: How we migrated Rovatti from WooCommerce to Shopify

CASE STUDY: How we migrated Rovatti from WooCommerce to Shopify

Brand overview

Rovatti Gifts is considered to be a leader in the world of gift items in the UAE and the entire gulf region. They provide custom-designed products made at international standards using the finest materials. At Rovatti, they offer a wide range of products that include stationery, tableware, etc.

The challenge

Their previous website was made in WooCommerce platform. The problem that they had with this website was regarding the user experience. They were lacking a good user experience. Their WooCommerce site also struggled due to high traffic that created a poor on-site experience for the customers. There were also increasing concerns regarding the security of woocommerce and the increase in business size demanded a larger and efficient platform.   So we decided to re-platform the store into Shopify that would give the business more flexibility and showcase their products in a much better way. Shopify is a safe, robust and flexible e-commerce platform.

How Experts in Shopify helped: Migration from WooCommerce to Shopify

After familiarising with the old Rovatti website, their products, and customers, we gathered requirements about the site’s appearance and functionally. We decided to migrate the old website into a pre-existing Shopify theme with significant customizations by modifying their images and visuals to match their old site as much as possible.

Our Shopify experts worked with Rovatti to redesign and build a modern store on Shopify while also continuing to reflect its heritage. The entire data without any loss was exported to the new website. The new platform provided many new features compared to the old one.

Within a short span of time we successfully re-platformed the site’s content and structure. we refined and polished the website and made it ready for launch.

The Shopify website also offered much better flexibility, consistency of design elements, and reduced the technical hurdles which made it easier to manage. The new Shopify website is also able to handle high traffic also.

Why should you migrate to Shopify from your old e-commerce platform?

Shopify is the most popular e-commerce platform, it is used by more than one million businesses in over 175 countries.

Some of its benefits are:

  1. An all-in-one e-commerce solution

Shopify combines hosting, cart functionality, security, and sales channel integrations into a single complete package. Through this, you can save a good amount of time, money, and energy while building your online store.

2. A fully-fledged app store

The Shopify app store has plenty of apps that can be integrated into your online store. The apps help you manage, grow and boost your e-commerce business. Some of the most commonly used Shopify extensions are Mail Chimp, Bold subscriptions, Yotpo Reviews,etc. They provide different business solutions for your store problems.

3. Ease of use

Shopify is the most easy-to-use platform when compared to other platforms. They have an easy-to-use and intuitive backend interface. Shopify has a comprehensive dashboard that helps you to have a better understanding of sales, orders, and the audience of your online store. Website Customization is simpler in Shopify through the built-in drag-and-drop store builder. You need not have a high design/development knowledge for this.

4. Highly secure

Shopify provides a high-end security for hosting and account information. They are Level 1 PCI certified platform. This makes your online store, shopping cart, payments, and hosting highly secure and safe.

5. Reliability

Shopify servers have a 99.8% uptime rate. It also provides unlimited bandwidth that helps in handling high traffic loads. They have a dedicated team for platform maintenance which helps to keep your business running smoothly.

6. 24/7 customer support

Shopify has a dedicated support team for their customers. It is available 24/7 by email, live chat, and phone. The experts can easily troubleshoot your problems and find the best solutions. Their help center also includes resources and tutorials to help you.


The ability of scalability is going to determine the growth and success of your e-commerce store.  Shopify Plus, an enterprise-grade solution is the option for that. In Shopify plus, you will be assigned with a dedicated Merchant Success Manager, who will be able to define your business goals and ensure its future growth.

8. No Hidden Fees

Shopify is a completely open and transparent platform. They provide very clear pricing plans. You won’t be receiving any miscellaneous or unnecessary charges. The plans are starting as low as $29/, month.

9. SEO friendly website

When you are migrating over to Shopify, there are high chances that your product URLs will change. This won’t be a big problem in Shopify. Shopify has all the SEO solutions for migrations, you will be able to create page redirects, reduce onpage changes, monitor duplicate content, and ensure page performance. Re-platforming is actually helpful in improving SEO rankings. This gives you an opportunity to use high-performing keywords, short URLs, and a simpler directory.

10. High Performance

Shopify is an e-commerce solution that includes a CDN ( Content Delivery Network). The CDN Fastly is an edge cloud platform that can enhance web and mobile performance by accelerating dynamic assets and caching changing content.

So, if you are looking to re-platform your website to Shopify, we have the best solution for you.

Experts in Shopify are a leading Shopify development company in Dubai, UAE. Our Shopify experts can provide all the e-commerce solutions that your online store requires for boosting and taking your business to the next level.
CALL: 055 494 3599 / 050 708 0116

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