Competition is in all fields of business, whether it is e-commerce or brick& mortar business. Emerging innovative technologies has been creating a revolution in the business world and as an e-commerce business owner, you need an E-Commerce mobile application to step up your game to be a step ahead in the growth of your business.
Smartphones are now becoming an irreplaceable part of people’s day-to-day life these days. It is changing the landscape of online shopping also. You can start a successful online store with the best platforms for e-commerce such as Shopify. But that’s not enough to reach out to more audiences. With the number of people who use mobile devices to buy online increase, mobile apps are now a vital part of every successful e-commerce business.
The mobile e-commerce application development industry is flourishing these days worldwide. Even if you have a perfect mobile responsive online store, it will never reach its full potential unless you have a mobile app.
So if you are planning to get a service in mobile application development in UAE for your e-commerce business, you need to know which aspect of it is going to benefit you the most. Check out how e-commerce mobile apps can add value to your online business in different ways and help you improve the potential of your online store 10 times.
1. Owner-to-Customer Direct Marketing
Nowadays customers can interact with brands 24*7 with help of mobile devices. It also modified the approach to the way people connect with the brands, get information, and shop. Incorporating these devices in the marketing strategy will improve the interaction with potential customers. You can take the full potential of this customer interaction with e-commerce mobile application development. Mobile e-commerce app not solely helps customers to remain connected with the brand, it also helps to deliver deals, offers, and coupons to the shoppers effectively say the experts in e-commerce website development in Dubai.
2. Better Customer Experience
Clients may want a personalized and reliable experience all through their interaction with a brand. What’s is absurd is that only utilizing just a website as a channel to manage your clients. If you need them to consistently return to your brand, mobile applications can make it simple for you.
Modern era technologies such as Artificial Intelligence, Machine learning, Augmented Reality and Virtual Reality can be combined together to get great insights about the customers and to create a better experience for users in e-commerce mobile application development.
You can accumulate significant bits of knowledge about your clients, for example:
- What do your clients like? At what time of day they settle on shopping choices?
- What amount of time do they require prior to choosing what to purchase?
When you have this information, you can give your customers an advanced shopping experience.
3. Improved Conversion Rates
Mobile e-commerce apps can drive higher conversion rates. At the point when clients need to purchase an item, they want a consistent buying interaction, and you can set it in the most ideal manner utilizing a mobile application. Here are some of the reasons why using mobile apps can result in better conversion rates:
- With mobile apps, you can have features such as push notification
- It helps to have easy checkouts with all the information regarding payment and shipping in the mobile app
- With mobile apps, we can make use of features like a camera, while making purchases
4. Brand Awareness
Improved brand awareness is perhaps the best benefit and a strong reason to go for Mobile e-commerce app development.
Most people go through hours on their mobile, so it is very simple for brands to connect with them utilizing an e-commerce mobile application. But a brand needs to offer an excellent user experience with its mobile app. Studies show that people get irritated quickly on the small screen, and 32% of clients uninstall an application if they don’t think that it’s simple to utilize, which prompts an awful UX. So you need to make sure to have beautiful UI/UX designs to create a long-lasting impression among customers to improve brand awareness.
Mobile phones are also the most used way to exchange information and communicate. You can easily interact with clients and answer all their queries easily via a mobile app. Also, with the use of push notifications in the mobile app you can share details about the offerings, discounts, sales, and giveaways.
5. Improve performance and Increased ROI
Mobile apps are viewed as more sensible and easy to understand. Regardless of the way that their execution is regularly named expensive, they are generally fit for fulfilling clients’ necessities and increase sales altogether. A superiorly working mobile application with the correct idea and usefulness brings more clients. More clients bring about more orders, which in turn increases your ROI.
6. Client Loyalty
In the e-commerce industry, mobile applications play an essential role in building customer relations. The days of using roadside banners, website banners, billboards, Facebook/newspaper ads, or email marketing to promote business are behind now. Mobile e-commerce dominates in creating a closer relationship with the clients, as they make everything the customer wants accessible at their fingertip.
Here are the ways in which you can support client reliability with a mobile e-commerce application:
- Reliable brand value by keeping a predictable plan and design on a mobile platform that clients can really rely upon.
- Offering a personalized experience to your clients by including significant suggestions dependent on their searches and buys.
- Use push notifications to communicate with your clients to let them know about deals and special offers.
- Provide discounts, offers, and bonuses consistently to make the customers return.
- Offer 24*7 customer care service to resolve the doubts of clients through live chat or chatbots.
7. Less Time Consuming
All things considered, most people like something that can help them do things easily and fast. If your target audiences belong to Millennials or Gen Z, including it in your marketing strategy is very important. As per Google’s reports, a mobile website’s bounce rate increases as it takes more time to load a page. It also says that 53% of customers abandon carts on mobile if it takes more than 3 seconds to load. Your solution to all this problem is a Mobile E-Commerce Application. A mobile app’s loading time is 1.5 times faster than that of e-commerce websites.
A Mobile E-Commerce App is an aid for your online business as it connects more clients and associates your business with the intended interest group. In this manner, to have a solid customer base with higher incomes, designing an e-commerce mobile application is the first step in your venture towards successful conversions.
We are the leading experts in e-commerce development and we offer complete e-commerce solutions with the best e-commerce platform – Shopify. Being the experts in Shopify app development we offer quality services to build mobile e-commerce apps for your online store and that will also help to add advanced features and custom integrations to your online store.
To know more details, visit: https://expertsinshopify.com/ or call or WhatsApp us at: +971 50 708 0116/ +971 55 494 3599.