There are several reasons why the speed of your online store is important. You won’t be shocked to learn that a slow website detracts from the experience of exploring your online store in general.
What is Website Speed?
One of the most important metrics for assessing the success of an eCommerce store is website speed. But what does website speed or page load time actually mean? Simply said, website speed is defined as the amount of time it takes from clicking a certain link to the content of the web page being displayed on the requested browser.
Did you know that 93% of visitors would leave a slow-loading website? The initial impression a potential consumer has while visiting your website is all it takes for him or her to establish an opinion about your brand.
Having a fast eCommerce store has many benefits:
1. Increases Sales and Conversions
The conversion rate of an eCommerce website is significantly influenced by its speed. Making a website visually appealing or offering deals only work if the website can display them fast. Customers mostly prefer a fast-loading store and tend to leave the website if it takes more time.
2. Improves SEO Rankings
Sales in e-commerce are mostly reliant on search engine ranking. User Experience is one of the factors that search engines use to rank websites, and users are only satisfied when they quickly receive what they are looking for. A web page that loads quickly will always make the visitor feel WOW, google uses page speed as one of its ranking signals because of this.
3. Improves customer interaction
Nowadays, nobody wants to wait. The typical web user lacks patience severely and prefers real-time interactions. An e-commerce website that loads quickly under three seconds not only amazes the user but also has an impact on their decision-making and purchase habits.
What causes slow site speed?
Poor picture optimization, unsupported typefaces, ineffective CSS, hosting issues, and challenges with third-party plug-ins or apps are just a few of the causes of slow website performance.
Some Tips To Improve Website Speed for Increased Conversions:
1. Use a Dedicated or Fast Web server:
It is advised to pick an eCommerce platform with a reliable infrastructure and quick download speeds. For instance, Shopify has a feature called Storefront Renderer (SFR) that aids in speeding up your website. Shopify store speed is recommended for ambitious eCommerce businesses since it typically satisfies industry standards.
2. Choose a premium hosting
A solid website is built on top-notch hosting. Choose a high-end platform to guarantee that your website will remain reliable even as traffic increases and that it will load quickly.
3. Use a CDN (content delivery network):
CDN uses numerous servers spread across multiple locations to deliver online pages to users. Use a content delivery network (CDN) if your website has a lot of display content. The primary problem a CDN attempts to solve is latency or the time it takes to deliver online content to a user.
Invest now in lowering the loading speed across your online store to keep future customer acquisition costs low. Site speed is of utmost importance to online users in this age of immediate gratification. In fact, it has been found that faster websites and pages have lower bounce rates and higher conversion rates.
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